13 Years in Business. 20+ Products. Most Failed.

I'm still building.

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I started my first business in my early 20s. Jordanian kid in Malaysia. No connections. No funding. No idea what I was doing.

Just a laptop and the belief that I could figure it out.

I figured some things out. Built WebMedic — a web dev agency for ecommerce brands. Ana Tomy, D-Link, Nateskin. 80+ websites built, 4,000+ client requests handled. 9+ years running. Real revenue, real team.

I also built 20+ products on the side. Email automation. Marketing analytics. Lead gen. Growth tools.

Most are dead.

I'll write about why in future posts. But the short version: I kept solving the wrong problem.

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So why am I writing now?

After 13 years of building things nobody found, I realized what I was missing wasn't a better product.

It was people.

An audience. People who already know how I think, so when I build something, it has somewhere to land.

This site is that bet. But it's more than that.

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I see connections other people miss.

An Arabic word root that reveals a management insight 1,400 years old. A piece of nature that explains why your business is stuck. The way AI agents need to work — and why it's the same way we need to work.

Business, life, faith. I don't separate these. They feed each other.

I'll share what I'm building — LeadEngine, TaskForce, ConversionStudio. AI agent teams that each run a different part of a business. Some will work. Most probably won't. I'll write about both.

I'll share frameworks. Only ones I've tested. 13 years of testing, not theory.

And I'll share the failures. I've had enough to fill a book.

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"Building new things is my procrastination. It looks productive but it's avoidance."

I wrote that two years ago. Still true.

But writing about it — publicly, where I can't hide — is the closest thing I've found to accountability.

So here we are.

13 years. 20+ products. Most failed.

Still building.