13 Years in Business. 20+ Products. Most Failed.

I started my first business in my early 20s. Jordanian kid who'd moved to Malaysia, no connections in the market, no funding, no real idea what I was doing. Just a laptop and this stubborn belief that if I kept building things, one of them would eventually stick.

Some did. WebMedic became a real agency — ecommerce web development for brands like Ana Tomy, D-Link, Nateskin. Nine years running, 80+ stores built, 4,000+ client requests handled. That one worked. That one pays the bills and has taught me more about business than anything I've read.

But alongside WebMedic, I kept building side projects. I couldn't help it. A bulk email automation tool that nobody needed because Mailchimp already existed and was better. A marketing analytics dashboard that I personally used more than any customer ever did. A lead gen platform that generated leads for everyone except me. Growth tools, SaaS experiments, internal tools I convinced myself could be products. Twenty-plus attempts over thirteen years, and the list of the dead is far longer than the list of the living.

The short version of why most failed: I kept solving problems I found interesting instead of problems people were actively paying to solve. I'd build something clever, launch it to silence, and then convince myself the next one would be different. It usually wasn't.

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So why am I writing now?

There's a word in Arabic — تدوين (tadween) — that means both "to write down" and "to record for others." The root carries this idea that writing isn't just for you. It's an act of preservation. You write it down so someone else can find it later.

After 13 years of building things that mostly went nowhere, I realised what I was missing wasn't a better product or a better marketing strategy. It was people. An audience. A group of people who already know how I think, so that when I build something, it has somewhere to land. Every product I launched went into a vacuum because nobody was waiting for it.

This site is that bet. I'm going to write about what I'm actually doing — building and validating new ventures like TaskForce, ConversionStudio, LeadEngine, AlwaysOn. AI-powered tools built on the same Laravel and Vue.js stack I've used for years, now with Claude Code doing things I never thought possible for a solo builder. Some of these will work. Most probably won't. I'll write about both.

I'll share frameworks, but only ones I've tested. Thirteen years of testing, not theory. And I'll share the failures, because I've had enough of those to fill a book and they're honestly more useful than the successes.

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"Building new things is my procrastination. It looks productive but it's avoidance."

I wrote that in my journal two years ago. It's still true. There's something about starting fresh that feels easier than fixing what's broken. The blank canvas is seductive. The half-finished project sitting in a repo somewhere is not.

But writing about it — publicly, where I can't hide behind "I'm still working on it" — is the closest thing I've found to accountability. If I tell you I'm building something, now I have to actually ship it or explain why I didn't.

So here we are. Thirteen years. Twenty-plus products. Most failed. Still building.

More to follow as it develops.